Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
Marcel Zondag's research, teaching and consulting interests are sales, marketing and supply chain management for the food and consumer packaged goods industry. Specifically, Zondag's research focuses on the marketing and supply chain aspects of shopper marketing, globalization of the consumer goods industry, and in-store execution issues, also described as the "last 50 yards" of the supply chain. The central theme of Zondag's work is demand-supply integration, a cooperative approach to marketing, supply chain management and category management.
Zondag entered academia after a 20-year career in the aerospace and defense industry, working and living in Europe, Asia and the United States. Born in the Netherlands, he obtained a law degree from Erasmus University Rotterdam, the Netherlands, and MBA and Ph.D. degrees from the University of Tennessee-Knoxville.