Planning and Reporting

 Career and Student Employment Services Strategic Plan

Career and Student Employment Learning Outcome Delivery Map

Career and Student Employment Services Mission:

We empower students to develop the skills necessary for reaching their career goals.

Goal 1

Teach students to develop and apply knowledge about self (values, interests, skills, personality) to career decision making.

Departmental Student Learning Outcome 1:

Students will be able to (SWBAT) apply knowledge about self when deciding on academic major, co-curricular activities, and occupational direction as it relates to career planning.


Objective 1.1.

Integrate FOCUS career assessment into all First Year Seminars.

Programmatic Student Learning Outcome:

SWBAT articulate their Holland code as well as related majors and careers after taking FOCUS and participating in an interpretation.


  1. Student-generated lists of 1-3 WMU majors and careers that align with their interests based on FOCUS results.
  2. Survey completed by students after participating in results interpretation. 


  1. 80% of respondents will be able to generate 1 to 3 majors and careers based on FOCUS results. 
  2. 80% of respondents will select 6 or 7 on the 1-7 scale indicating their ability to articulate interests and identify majors aligned with their interests.


Objective 1.2.

Incorporate the creation of action plan for students participating in career advising.

Programmatic Student Learning Outcome:

SWBAT identify the next step in reaching their career goal.


Students’ answers to qualitative questions regarding students’ next step in the career development process.


90% of respondents will describe at least one next step they will take in the career development process as a result of career advising.


Goal 2

Help students identify and develop transferable and job-specific skills as a result of experiential learning.

Departmental Student Learning Outcome 2:

SWBAT identify and develop transferable and job-specific skills through participation in experiential education.


Objective 2.1.

Increase internship opportunities for WMU students.

Programmatic Student Learning Outcome:

Career and Student Employment Services will become the primary campus resource for information about internships.


  1. Number of employers with whom CSES connects regarding internships.
  2. Extent of outreach to students focused on internships through (a) the mobile career kiosk and (b) promotion of internships through BroncoJOBS links.
  3. Extent of outreach to WMU departments to learn about internship requirements.


  1. Five employers will be contacted each week (240 employers during the year).
  2. (a) Two internship-focused kiosk outreach visits will be conducted each month (24 per year), and (b) 100% of paid internships will be promoted to students registered in BroncoJOBS.
  3. Comprehensive list of internship requirements by major will be created.


Goal 3

Assist students with obtaining jobs that align with their values, interests, skills, and personality by teaching them to effectively communicate skills and experiences to prospective employers.

Departmental Student Learning Outcome 3:

SWBAT articulate their occupational direction and demonstrate effective career search strategies to obtain jobs aligned with their VISP.


Objective 3.1.

Facilitate student engagement with employers.

Programmatic Student Learning Outcome:

SWBAT connect with employers for the purpose of gathering information to effectively conduct a career search.


  1. Number of employers participating in the mobile career kiosk.
  2. Number of employers engaged with WMU students through career programming facilitated by CSES, including career fairs, career panels, and employer on-duty program.


  1. Twenty employers will schedule to use the kiosk for information sessions, internship/job promotion, and branding.


Objective 3.2.

Increase students’ ability to communicate their skills through job search materials.

Programmatic Student Learning Outcome:

SWBAT describe their skills, interests, and accomplishments through resumes and answers to interview questions.


  1. Sample of students’ resumes assessed with a NACE rubric.
  2. Students' interview performance evaluated by employers participating in the employer on-duty program (EOD).


  1. Overall resume score for resumes randomly collected after career advising will be at least 3 on a 1-4 scale. 
  2. Students’ responses to interview questions during EOD will reach at least 3 score on a 1-4 scale. 


Objective 3.3.

Collect quality career outcomes data for all WMU graduates with collaboration and support of academic departments through the institution-wide Post-Graduation Activity Survey.

Programmatic Student Learning Outcome:

SWBAT identify employers, job titles, salary ranges, and internship sites aligned with their majors.


  1. Annual Post-Graduation Activity Survey collected with the support of academic colleges throughout WMU.


  1. The overall survey response rate will reach 70%.