Academics

Western Michigan University is one of the premier universities in the U.S. offering a four-year, fully accredited business degree in food and consumer package goods marketing. 

This major will prepare you for professional careers within the industry and provide the necessary tools for continuous professional growth.

Our graduates are heavily recruited by leading firms from all segments of the industry, including manufacturers, sales agencies, distributors, retailers and marketing research firms.

The food and consumer package goods marketing major provides experiential learning opportunities such as study-abroad, internships, tours of industry, business networking, and the annual Food Marketing Conference.

In addition, more 40 leading businesses comprise the WMU Food Industry Advisory Board, providing generous support for scholarships, classroom projects, cases and presentations as well as numerous employment opportunities. 

You will have the opportunity to benefit from all these industry connections in and out of the classroom, as you prepare for your dream job.

food and consumer package goods marketing major coursework

Required courses

  • MKTG 2500—Marketing Principles
  • MKTG 2900—Intro to Food/CPG Industries
  • MKTG 3710—Marketing Research
  • MKTG 3910—Retail Merchandising
  • MKTG 3921—Food/CPG Marketing Analytics
  • MKTG 3930—Food/CPG Sales
  • MKTG 4920—Category Management
  • MKTG 4840—Marketing Logistics
  • MKTG 4940—Food/CPG Issues & Strategies
  • MKTG 3970—Food/CPG Internship

 One elective required

MKTG 3960—Survey of Food and CPG Industries

BUS 3960—Study Abroad Seminar – Thailand/Japan

More information about prerequisites, core courses and electives go to the WMU catalog.

career placement

With near 100% job placement, food and consumer package goods marketing graduates have a number of career options at companies like P&G, Kellogg’s, Coca Cola, Nielsen, Kroger and more!

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our faculty

Students with questions or concerns related to their coursework, or who seek career advising should contact a faculty member listed below:

Dr. Frank Gambino
Office: 3142 Schneider | (269) 387-6119
Email Frank Gambino

Dr. Duke Leingpibul
Office: 3126 Schneider | (269) 387-4249
Email Duke Leingpibul

Dr. Marcel Zondag
Office: 3262 Schneider | (269) 387-5998
Email Marcel Zondag

Dr. Phil Straniero
Office: 3131 Schneider | (269) 387-5257
Email Phil Straniero

Dr. Bob Samples
Office: 3225 Schneider | (269) 387-6122
Email Bob Samples

Dr. Ann Veeck
Office: 3148 Schneider | (269) 387-6140
Email Ann Veeck