Food Marketing

Student posing in the WMU Food Marketing Hub classroom.

Our approach

We offer the very best in experiential learning, from simulations, to specialized classrooms, to certifications, to preparation for graduate school.
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Food Marketing Program

The food marketing program will prepare you for many roles within the industry and provide the necessary tools for a successful career. Food marketing graduates are heavily recruited by leading firms. The program includes professional development, leadership, community service, networking and job search preparation. You will stand out in the job market and in interviews with a food marketing degree from WMU Haworth. Dig into your future and savor the opportunities that this nationally recognized program has to offer! 

Hands-on activities such as course projects, case competitions, certifications and consulting enable you to enter the workforce with experience beyond the entry-level. WMU food marketing graduates hit the ground running, making them some of the most sought-after professionals in the country. The talented faculty, paired with resources like the college’s Zhang Career Center, will help you land your dream job after graduation and position you for a lifetime of success.

Food marketing degree programs that take you places

Whether you are pursuing an undergraduate degree or are looking for graduate courses to take you further in your career, the food marketing program at WMU is the place to be.
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Students walking toward the camera in the WMU Food Marketing Hub classroom.

Enhance your experience with focused resources

Whether you need career advice, personal and professional development, or would like to connect with other food marketing students, our department gives you a wide breadth of resources so you can take full advantage of your WMU education.

Image of the conference in the background, White, reverse overset lettering that says, The FMC, The Food Marketing Conference at Western Michigan University.

Food Marketing Conference

The FMC is a conference that draws 800+ attendees each year and provides you the chance to network with industry professionals, from recent graduates to the CEOs of major food and consumer packaged goods companies.

The Food Marketing Conference
Student seated at a table with laptop.

Certifications

The food marketing program offers a number of certifications that give you an edge when seeking internship and full-time opportunities. These best-in-class programs are offered online and verify you possess in-demand skills that employers are looking for.

Food marketing certifications

Find your competitive edge at WMU

WMU food marketing students in the Haworth College of Business with Dr. Russell Zwanka

WMU food marketing students get cutting-edge AI industry tool through six-figure gift

Intent Ai, developer of the AiRICA category management platform, has gifted Western Michigan University’s food marketing program with first-in-the-country access to its agentic artificial intelligence model built to support the next generation of category management. The tool will gives student novel access to cutting-edge technology and experience in the same AI environments that professionals are beginning to use.

WMU food marketing students at Coca-Cola

A class like no other: Food marketing students visit 36 companies in two weeks

A long-standing tradition, the Great Lakes Food Industry Tour takes food marketing students to 36 companies in two weeks and provides Experience-Driven learning, memories and connections that transcend the trip itself.