Statistics
100%
of food marketing graduates participated in Experience-Driven Learning
100%
of food marketing graduates felt their education and experiences as a student at WMU prepared them for their profession
100%
of food marketing graduates are working or continuing their education quickly after earning their degree
Pursue a B.B.A. in food marketing
The food industry is global, competitive and constantly evolving—and WMU Haworth's food marketing program prepares you to be an industry leader. You will learn core marketing principles with specialized knowledge in food retail, consumer behavior, supply chain dynamics and category management, giving you a skill set that industry employers actively seek.
WMU faculty bring real industry experience into the classroom, and the program's partnerships with major food companies give you access to networking, recruiting and experiential learning opportunities that most business programs simply can't offer. The program also hosts the WMU Food Marketing Conference, a leading national conference that connects you with professionals across the industry before you even graduate.
And this program has a proven track record—inside the classroom and inside the industry. According to the recent WMU Career Outcomes Report, 100% of food marketing graduates are working or continuing their education quickly after earning their degree.
What you’ll learn
The food marketing curriculum covers marketing fundamentals alongside coursework specific to the food industry, including retail strategy, consumer insights, category management and supply chain operations. You’ll develop analytical, communication and strategic thinking skills through real-world projects, industry certifications and networking opportunities woven into the program.
The program's internship requirement ensures every student graduates with hands-on professional experience—100% of food marketing graduates complete at least one internship before finishing their degree. You’ll also gain exposure to the industry through WMU's nationally recognized food marketing conference that gives you connections to major employers including Advantage Solutions, Coca Cola, Daymon, Kellanova, Kraft Heinz, Hormel Foods, Meijer, PepsiCo and SpartanNash.
Quote
My biggest key takeaway from the industry tour was seeing everything we have been learning in the classrooms come to life. We had a broad range of companies we visited that helped us connect the dots from start to finish on how products move, as well as the inner workings of a brand itself.
Where you’ll be after graduation
Food marketing graduates from WMU Haworth go on to careers as business systems analysts, customer executives, space management analysts and category managers, among other roles. Recent graduates have been hired by some of the most recognized names in the food industry, including Kraft Heinz, Kroger, Meijer and Nestle.
WMU Haworth’s Zhang Career Center, connects food marketing students with internship placements, career coaching and employer recruiting events tailored to the food industry. With 100% of food marketing graduates working or continuing their education quickly after earning their degree, your degree ensures you’ll be in demand!
What others have achieved
What others have achieved
WMU food marketing students and graduates are making their mark. Take a look at the stories in the next section to see how.
Making the most of your learning experience
Experience-Driven Learning is built into every aspect of WMU Haworth's food marketing program. Through real-world projects, industry certifications, a food industry tour, a food marketing study abroad trip and WMU's nationally recognized food marketing conference, you’ll build the professional connections and practical knowledge that hiring managers in the food industry are looking for. Our registered student organization, the Food Marketing Association, gives you a chance to meet people, network with industry professionals and stay current on what's going on in the CPG industry so you're ready for your career after graduation.
The Zhang Career Center is there to support you throughout your degree with internship placement, career coaching and direct access to recruiting events with major food industry employers. Academic advising is available to help you stay on track and make the most of every opportunity the program offers.
What scholarships are available for a food marketing degree?
As a food marketing student at WMU Haworth, you’ll have access to one of the largest pools of scholarship funding at the university, with awards available based on academic merit and engagement.
Admitted students can explore and apply for scholarships, including department-specific awards, through WMU's ScholarshipUniverse matching tool. And the financial aid team is here to help you find every dollar available—a nationally recognized food marketing education at WMU is more within reach than you might think.
