Ann Veeck

Photo of Ann Veeck
Ann Veeck
Professor of Marketing
Office: 
(269) 387-6140
Fax: 
(269) 387-5710
Location: 
3148 Schneider Hall, Mail Stop 5430
Mailing address: 
Department of Marketing
Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
Education: 
  • Ph.D., Marketing, Louisiana State University
  • M.M.R., Marketing Research, University of Georgia
Bio: 

Dr. Ann Veeck is a professor of marketing at Western Michigan University's Haworth College of Business.

She has studied the food marketing systems of China for more than 20 years, conducting field projects in numerous cities, including Nanjing, Beijing, Yangzhou, Changchun and Shijiazhuang. Her China-related research has been published in numerous journals, edited volumes and proceedings. In addition, she is a co-author of the textbook Marketing Research (Burns, Veeck, and Bush [2017]; Pearson Press). Veeck has taught in China, the Dominican Republic, Singapore and Italy.

She was named as the Outstanding Marketing Scholar in the Practices of China by the Marketing Advances Society (2004) and received the Axcess Capon Teaching Innovation Award from the Marketing Management Association (2012). In addition, she has received the top award in both teaching (2013) and research (2016) from the Haworth College of Business. Veeck holds a Master of Marketing Research degree from the University of Georgia and a Ph.D. in marketing from Louisiana State University. Still, her favorite NCAA team is—of course—the Broncos.