Illustration of young, female craft beer shopper

Meet the Craft Beer Shopper

Dr. Marcel Zondag, assistant professor of marketing, teamed up with Dr. Bart Watson, chief economist for the Brewers Association, to identify the craft beer shopper in an effort to help brands develop strategies in the increasingly competitive industry.

Conference attendees

American Marketing Association Conference

The 2017 AMA Southwest Michigan Marketing Conference is designed to sharpen your marketing skills through engaging talks from marketing thought leaders from a broad range of marketing disciplines and specialties. Register today!

December 8

Entrepreneurship Forum Kristin Fiore, Down Dog Yoga Center, 2000 Schneider Hall, breakfast at 7:30 a.m., talk at 8 a.m. Free; registration required.