Entrepreneurial thinking—the ability to recognize opportunities and to capitalize on those opportunities—is many times thought to be important only to those who want to start businesses. But the ability to recognize, evaluate and exploit opportunities; to learn how to manage ambiguity and uncertainty; or to creatively solve problems is valuable to all students regardless of their major area of study.

Entrepreneurship at WMU—where will your entrepreneurial thinking take you?

Interview with Dr. Laurel Ofstein, associate professor of management and entrepreneurship.

Recognizing that there is not a single path for entrepreneurs, Western Michigan University offers a business major limited to just 40 students per year and a minor, which is open to all WMU students. Students develop idea generation, opportunity recognition, resource acquisition and entrepreneurial management skills, and have opportunities to start their own companies or develop business ideas. WMU offers multiple opportunities for students to develop their entrepreneurial goals:

Entrepreneurship minor

WMU's entrepreneurship minor will help you understand economic and social value in new venture formation, design, finance and entrepreneurial management. Because the minor is open to all WMU students, you will have an opportunity to work with interdisciplinary teams, construct business models, assess feasibility and, in some cases, launch a new venture. This minor provides students with a foundation in entrepreneurial concepts, and requires 15 credit hours, including three credits in each of the following:
  • Entrepreneurial concepts
  • Entrepreneurial finance
  • New product or service development
The remaining six credits must be approved by an entrepreneurship advisor.
Learn more about the requirements for the entrepreneurship minor.

Entrepreneurship major

Students who complete an entrepreneurship major will be prepared to:

  • Work for a startup.
  • Start their own company.
  • Work for their family business.
Learn more about the entrepreneurship major.