Marketing

Western Michigan University’s marketing department has an outstanding reputation and is one of the largest in the nation. A major in marketing is ideal for you if you wish to acquire comprehensive knowledge and training in marketing while having the flexibility to choose marketing electives that correspond to your particular career interests.

At WMU, we emphasize hands-on learning, which means you will have many opportunities to engage in real-life projects and case studies. Upon successful completion of the program, you will be poised to pursue a variety of careers in such areas as customer service, brand marketing, business marketing, digital marketing, sales and sales management, marketing research, sports marketing, international marketing and nonprofit marketing.

Beyond the classroom

You will be encouraged to apply what you learn in the classroom by seeking a valuable internship experience with a large variety of firms located all across Michigan and the country. As a marketing student at WMU, you will also be eligible to compete for monetary scholarships and have the opportunity to network and develop leadership skills through participation in student organizations such as the WMU Advertising Club, Sales and Business Marketing Club, WMU Marketing Association and Global Business Association.

After you graduate

Recent WMU graduates with degrees in marketing are working as:

  • Sales representatives
  • Brand managers
  • Retail managers
  • Marketing consultants
  • Customer service representatives
  • Account representatives
  • Research analysts
  • Digital media specialists

Among the companies they work for are:

  • Ford Motor Company
  • Nestle
  • TNT Logistics
  • Greenleaf Hospitality
  • BBDO
  • Premier Yachts
  • Domino’s Pizza
  • Stryker
  • Whirlpool Corporation
  • Haworth Inc.
  • Enterprise Rent-A-Car
  • Sherwin-Williams
  • Apple
  • Kraft
  • Pfizer
  • Wolverine Worldwide

Where is this program offered?

  • Kalamazoo