Color Palette

The University’s official colors are WMU brown and WMU gold.

The following guidelines apply when working with the color palette:

  • Primary colors must be used on all materials to ensure that the promotional W mark is produced in the proper color combinations.
  • Secondary colors may be used in addition to these primary colors on all materials.
  • Accent colors may be used in small amounts (20 percent or less of the layout) in addition to the primary color palette and other supporting colors.
  • Units must choose brown or gold polo shirts for their staff. Brown must be used for table cloths.
  • Spot and process colors are for coated and uncoated paper.

WMU color palette

Primary colors

Always used at 100 percent and as a strong part of the color scheme.

SwatchSpot colorProcess color (CMYK)HSLRGBHex
¹A custom color mix is replacing PMS 131 only for spot color printing. The CYMK formula remains the same. Contact Kim Nelson, Director of University Creative Services for more information.
color swatch WMU Brown
Pantone 4625
0, 60, 100, 79 18, 50, 18 68, 36, 22 #442416
color swatch WMU Gold¹
Custom Mix
0, 28, 100, 6 41, 100, 50 255, 174, 0 #eeb111

Primary colors for novelty items

Use this palette only for novelty items. Refer to the primary colors above for all other applications.

SwatchColor
color swatch WMU Brown
Pantone 4625
color swatch Pantone 7406 or athletic gold (Pantone 123)

Secondary colors

Suitable for background color or accent color.

 SwatchSpot colorProcess color (CMYK)HSLRGBHex
color swatch Chocolate
Pantone 464 
13, 51, 87, 48 35, 55, 32 124, 88, 38 #7c5826
color swatch Khaki
Pantone 466 
5, 17, 42, 14 43, 39, 60 192, 170, 113 #c0aa71
color swatch  Sienna
Pantone 1675 
5, 82, 100, 30 16, 70, 39 169, 67, 30 #a9431e
color swatch Tangerine
Pantone 7413
15, 70, 100, 0 30, 73, 49 216, 124, 33 #d87c21
color swatch Light Tan
Pantone 7402

0, 6, 38, 0 49, 66, 80 237, 225, 170 #ede1aa

Accent colors

These must not dominate primary colors.

 SwatchSpot colorProcess color (CMYK)HSLRGBHex
color swatch Teal
Pantone 562 
83, 10, 41, 37 175, 80, 22 11, 100, 93 #0b645d
color swatch Red
Pantone 200
10, 100, 100, 20

348, 82, 40 185, 18, 51 #b91233
color swatch Plum
Pantone 5135
37, 61, 9, 26 311, 17, 45 134, 95, 127 #865f7f
color swatch Sky Blue
Pantone 639
100, 1, 5, 5 195, 100, 38 0, 145, 193 #0091c1
color swatch Green Apple
Pantone 376
53, 0, 96, 0 80, 100, 36 122, 183, 0 #7ab700

Color matching will vary between computer monitor, digital printing, desktop printing, paper choice and spot vs. cmyk printing. A master color match guide is available from university relations.

Neutral colors

These must not dominate primary colors.

 SwatchSpot colorProcess color (CMYK)HSLRGBHex
color swatch Black 20, 20, 10, 100 0, 0, 0 0, 0, 0 #000000
color swatch Dark Gray
Pantone 7531 
16, 28, 36, 49

28, 15, 44 129, 111, 95 #816f5f
color swatch Warm Gray
Pantone 7529 
7, 14, 20, 21 28, 15, 70 189, 177, 167 #bdb1a7

Metallic colors

Always use at 100 percent. These are spot ink only for print.

 SwatchSpot colorHSLRGBHex
 color swatch Metallic Gold
Pantone 874 
32, 28, 43 139, 111, 78 #8b6f4e
 color swatch Metallic Brown
Pantone 8622 
28, 22, 29 89, 72, 57 #5b4838
 color swatch Metallic Silver
Pantone 877 
204, 2, 55 138, 141, 143 #8a8d8f