Human Performance and Health Education

Department of Human Performance and Health Education
Western Michigan University
Kalamazoo MI 49008-5426 USA
(269) 387-2710

M.A. in Sport Management

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This program is offered 100% online.

The M.A. in Sport Management is a 30-credit program. The program is designed to prepare students to blend general management skills with the specific demands of managing a variety of levels of sport organizations.

Starting Fall 2026, students will be able to complete the program 100% online and finish the degree in 12 months or 16 months, depending on individual plans. Sport management majors acquire a strong foundation in marketing and promotion (HPHE 6640), governance and administration (HPHE 6600), financial management (HPHE 6650), human resource management (HPHE 6660), facility management (HPHE 6690), issues in sport media (HPHE 6981) and legal issues (HPHE 5610).

Specific courses in the sport management curriculum provide students with an understanding of the role of sports in society, the role of management in sports, and the opportunity to apply their knowledge in sport-related internships.

Why sports management at WMU?

  • All courses are designed to meet or exceed national standards set forth by the North American Society for Sport Management accrediting body.
  • In addition to the 27 credits of sport management courses, students are required to complete independent research to enhance managerial knowledge in sport and to explore an area of interest related to sport management research
  • 100% of WMU sport management graduate students were employed or continuing education within three months of graduation.
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"My experience with Bronco Productions has allowed me to produce all home football games and apply the knowledge learned in class." - Thomas Delves, alumnus

Read more from other alumni

Additional information

  • Meet Graduate College admission standards.
  • Successful completion of an undergraduate major or minor, appropriate for intended emphasis area.
  • Letter of intent to include education, career, and/or research goals and philosophy.
  • Current resume.
  • Three letters of recommendation. 

Students are prepared for career opportunities in secondary, collegiate, professional sport and parks and recreation.

Every student in the graduate sport management program will have a planned program form. Each semester when students come to see their advisor (Dr. Geumchan Hwang), the advisor will electronically enter your classes on a planned program form. Students are still responsible for registering for those classes.

Students should apply to the registrar to graduate during the semester prior to their planned registration. For example, if a student plans to graduate in the spring of 2024, they must apply to graduate by the end of the fall 2023 semester. When applying, send an email to Dr. Hwang and they will forward the planned program form electronically to the registrar. Students do not submit the planned program form; advisors submit the form for students. The form can be used by students as a guide to keep track on their own, however, official record-keeping on the form is done by the advisors.

Students must register for all classes except for independent research (HPHE 7100). Students must receive permission from advisors to register for either of these two courses.

Questions?

Dr. Geumchan Hwang

Dr. Geumchan Hwang

Program Coordinator

Contact