• Interns presenting

    Bronco Connect

    Projects culminate with Interns presenting their marketing recommendations to our clients. 

  • MCRN leadership

    Corporate Resources

    Business Connection is part of the Michigan Corporate Relations Network, which connects corporations to university assets to promote innovative research and grow Michigan’s economy.

  • Group of area professionals

    Small Business Support

    The Business Connection office is proud to be a part of the Greater Kalamazoo Business Resources group.

  • Aerial photo of Schneider Hall

    WMU's Schneider Hall

    Located on WMU's campus, Business Connection facilitates partnerships with area businesses and University faculty and resources.

WMU's Business Connection is a University office dedicated to strategically match Western's resources to the needs of the local business community. By working together with the numerous resources available on campus, the office serves as a "one-stop shop" for companies that want to engage with the University.

We're here for business. Whether you are seeking a research partner or want to enlist the help of student groups in developing business plans, the WMU Business Connection can find the resource to help move your business forward. Let us know how we can help you

  • Market your business
  • Develop your concept into a business plan
  • Establish research partnerships with our expert faculty in business, engineering, education, health and human services or other areas.

WMU Business Connection is located in Schneider Hall, home to WMU's Haworth College of Business. Our location offers access to faculty experts, employment services, the Small Business Development Center, the Business Technology and Research Park, research partners, student project groups, interns, and more, including the Fetzer Center, a professional, full-service conference, meeting and event facility adjacent to the Haworth College of Business.