eBusiness Marketing

Western Michigan University offers an interdisciplinary electronic business marketing program that combines the study of marketing and business information systems to prepare you for a career in fields such as e-commerce, digital marketing, social media, and mobile and Web application development and services. If you choose this major, you will study digital technologies, mobile and Web design and development, and digital marketing practices to solve contemporary business problems and meet challenges in a rapidly changing digital marketplace.

Beyond the classroom

As an electronic business marketing student at WMU, you will be encouraged to get involved in business-related student organizations, including the American Marketing Association, Business Technology Network, Sales and Business Marketing Club, and Ad Club.

After you graduate

WMU graduates with degrees in electronic business marketing will be working as:

  • Digital media specialists
  • Social media managers
  • Web managers and designers
  • Internet marketing managers
  • E-commerce specialists
  • Digital advertising coordinators
  • Mobile application developers
  • Search engine optimization managers

Where is this program offered?

  • Kalamazoo