To meet the challenges of rapidly expanding expectations and limited resources, Western Michigan University adopted a system of Universitywide web and electronic communication governance with the overarching goal of improving both effectiveness and efficiency.
Justification and importance
The web touches all areas of the University, and all benefit from improvements to WMU's web presence. Given finite resources and the rapidity of technological change, the growing demands for web-based services can only be met through Universitywide solutions that eliminate duplication of effort and foster efficiency.
Definition and scope
The web at Western Michigan University is broadly defined to include all web-based activities sanctioned by or funded by WMU, in part or whole, including infrastructure, content, assessment and management.
Major areas within the scope of this definition include public web pages representing offices and departments of the University, similar intranet pages, personal pages hosted on University servers, pages representing registered student organizations and other WMU-sanctioned groups, social networking and similar sites supported with University resources, phone and tablet apps, and web advertising or sponsorships representing the University on third-party web pages.