Engineer-turned-electronics recycling expert to give upcoming talk

contact: Alyssa Benson
| WMU News
Photo of Susan Sonday.


KALAMAZOO, Mich.— The entrepreneur behind an electronics recycling company will be the next speaker at the Entrepreneurship Forum speaker series at Western Michigan University’s Haworth College of Business.

Susan Sonday of Emerald eCycling will speak at 8 a.m. Friday, April 15, in 2150 Schneider Hall. The event is free and open to the public and begins with breakfast at 7:30 a.m. Reservations are required and can be made by calling (269) 387-6059 or at Free parking is available at the Fetzer Center in Lot 72F.

Emerald eCycling and Sonday

Emerald eCycling's focus is on the collection, data security and reuse of electronics, with a mission to keep electronics out of landfills by making it easy for people to recycle. The company offers free, local pick-up, convenient drop-off locations and more than 20 recycling collection events each year, many of which are in partnership with government entities and nonprofit groups. Items that the company cannot recycle are turned over to their certified partners to be processed so that component materials can be manufactured into new products.

Sonday is an electronics engineer and earned a bachelor's degree in electrical engineering from the General Motors Institute, a master's in electrical engineering from Oakland University and a master's in business administration from the University of Michigan. After spending years designing and selling electronic products in various industries, she took on Emerald eCycling as her first entrepreneurial venture.

About the Entrepreneurship Forum

The Entrepreneurship Forum is a monthly series hosted by WMU's Haworth College of Business designed to bring stories of entrepreneurial success to the greater Kalamazoo community. The series is devoted to entrepreneurs and unique stories of startup success. To learn more about the series, visit

For more information or to RSVP, contact Caitlin Smith at (269) 387-6059 or register at To suggest an entrepreneur who should be considered for the series, contact Stacey Markin at

For more news, arts and events, visit