Booth signup underway for 34th Bronco Bash

contact: Cara Barnes
| WMU News
Photo of the crowd from the 2013 Bronco Bash.

The 2013 Bronco Bash was the first to be held on the Sangren Pedestrian Mall.

KALAMAZOO—The 34th annual Bronco Bash at Western Michigan University is set for 3 to 7 p.m. Friday, Sept. 5, on the Sangren Pedestrian Mall.

The early registration deadline for booth space is 5 p.m. Friday, Aug. 1. Applications submitted after that date will be assessed a $25 late fee and processed pending available booth space.

A campus tradition

Photo of Bronco Bash attendees with Buster.

Bronco Bash attendees pose with Buster.

Each year, over 450 student organizations, university departments, and local businesses and organizations participate in Bronco Bash by providing information, involvement opportunities, and promotional items and coupons to a crowd of some 20,000 people. The event also features novelty attractions, food vendors and a variety of entertainment acts.

"Bronco Bash is the welcome back festival for WMU and a celebration of everything that makes Western Michigan University and Kalamazoo special. It is also an important event for first-year students, as they acclimate to campus and discover opportunities to make their college experience more memorable," says Sarah Hurd, assistant director of WMU's Student Activities and Leadership Programs. She adds, "We encourage students, faculty, staff and community members to engage with the variety of activities on that day. There truly is something for everyone!"

Bronco Bash booth rental

  • Affiliates: WMU Registered Student Organizations, departments and offices
    Early registration through Aug. 1: Free
    Late registration after Aug. 1: $25
    Optional load-out assistance: $25
  • Non-affiliates: All other businesses and organizations not affiliated with WMU
    Early registration through Aug. 1: $175
    Late registration after Aug. 1: $200
    Optional load-out assistance: $25

For more information and to obtain an application form, visit