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photo of Bruce FerrinBruce Ferrin

Bruce Ferrin, Associate Professor of Marketing (Marketing), Associate Professor (Integrated Supply Management), (MBA Program)

Education 
PhD: Pennsylvania State University, 
MS: Iowa State University

Contact 
Office: 3286 Schneider Hall
Phone: (269) 387-6145
Email Bruce Ferrin


Dr. Bruce Ferrin has more than twenty years experience in business logistics management and scholarship. He joined the Western Michigan University faculty in the fall of 1998. Prior to joining the WMU faculty, Ferrin was a visiting assistant professor at the University of Arkansas and spent seven years as a member of the purchasing and logistics management faculty at Arizona State University. Ferrin has also taught transportation and logistics at The Pennsylvania State University, where he completed his Ph.D. in business logistics in 1991, and Iowa State University, where he earned an M.S. in transportation and logistics in 1985. Ferrin has also worked in dispatch and dock supervision in the LTL motor carrier industry.

Ferrin's research on transportation and logistics has been published in the Journal of Business Logistics, Transportation Journal, Decision Sciences, and the Journal of Production and Inventory Management. Ferrin has made several sponsored research trips to Central and Western Europe. While in Europe, Ferrin has made presentations of his research to the Hungarian Logistics Association, the Technical University of Budapest, the Logistics Promotion Centre of Hungary, and the University of Stuttgart. Ferrin has consulted with several firms including AlliedSignal, Pacific Bell, and GEZE Door Products of Germany.