Robert Reck

Photo of Robert Reck
Robert Reck
Director, Integrated Supply Management Program and Professor of Marketing
(269) 387-6107
(269) 387-5710
3222 Schneider Hall, Mail Stop 5430
Mailing address: 
Department of Marketing
Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
  • Ph.D., Michigan State University
  • MBA, Michigan State University
  • B.B.A., Western Michigan University
Teaching interests: 
  • Marketing
  • Integrated supply management
Research interests: 
  • Improving purchasing in business organizations
  • Materials management performance

Dr. Robert Reck is a professor of marketing at Western Michigan University's Haworth College of Business.

Reck was a major force in the design and development of the Integrated Supply Management program.

Reck has conducted numerous research projects aimed at improving purchasing and materials strategies and performance. He has published articles in the:

  • International Journal of Purchasing and Materials Management
  • Journal of Ambulatory Care
  • Proceedings of numeous conferences

Reck is the co-recipient of a grant from the National Consortium for Technology in Business to create a computer simulation integrating product design, quality engineering, procurement and materials planning and control. This program will help team-building and decision-making skills among business and engineering students.

Reck's current research includes the role of conflict resolution in buyer-seller relationships; education, training and development of supply managers; and materials supply's contribution to the competitive advantage.

Prior to joining the faculty at the University in 1986, Reck was at Arizona State University and worked in private industry as an accountant and information system analyst.