Western Michigan University’s Department of Marketing is one of the largest marketing programs in the nation. We offer you the choice of six majors along with minors in advertising and promotion and marketing. Our faculty brings years of practical experience to the classroom and maintain close ties with industries through applied research and consulting. Join WMU to pursue academic excellence through innovation approaches to learning, discovery and service.
Integrated supply management students placed first at this year's General Motors/Wayne State University Supply Chain Case Competition. This is the second year in a row that WMU students have placed in this international competition.
WMU sales students placed first in the Thomson Reuters Sales Competition, where top sales students from the region competed. Students assumed roles as inside sales representatives selling a custom website service and placed first in team and individual standings.
Whether it's that hard-hitting article, an untenable controversy or a hilariously-crafted quiz, socially shared content runs rampant online. But creating engaging content while serving business goals is no easy task. Is there a formula to creating contagious content every time? Dr. Scott Cowley, assistant professor of marketing, seems to have it figured out.
Do you know a young professional who graduated from Western Michigan University's Haworth College of Business and is doing extraordinary things in business? Do you know someone under 30 who is shaping their industry, making a difference in their community, or breaking new ground? If you know a young alum who is a thought leader in business, or if you are this alum, then fill out our nomination form for the college's new 30 Under 30 digital publication, brought to you by the Young Alumni Advisory Board.
Dr. Scott Cowley, assistant professor of marketing, believes that “difficult-to-use and outdated websites are a terrible curse on humanity,” so when he noticed that the Kalamazoo/Battle Creek International Airport’s website was in need of updating, he offered to help. In his quest to provide projects that are meaningful and impactful to both his students and the community, he felt that working with the airport was a great project for the advanced digital marketing strategies course that he teaches.
Megan Ellefson, spring 2018 sales and business marketing grad, made the most of her time in the Haworth College of Business. She believes the sales and business marketing program set her up for success by providing her with many opportunities and resources for professional growth, ensuring that students like her learn how to sell through practice. Ellefson landed a job with Insight Global, and she shares with us how the Haworth College of Business helped get her there.