Leslie Warshaw

Leslie Warshaw

President
Shopper Insights Management Association

Curiosity, passion and a vision for the industry is what brought Leslie Warshaw to the Shopper Insights Management Association. Although she has been in a variety of research and product development roles throughout her career, her current focus is on overseeing all of SIMA's activities including membership, publications, training and best practices.

Previously, Warshaw led the CPG practice at Rakuten Intelligence (Slice data), a source for data and analytics based on the online shopper. Before that, she was global senior vice president of product development at Kantar, responsible for product development, marketing and sales of custom panels and custom online market research communities. She also worked at Nielsen where one of her roles was as vice president of product development and sales. While at Nielsen, Warshaw played an instrumental role in the development of groundbreaking products that linked purchase behavior with media targeting as a way to measure the sales ROI of media spend.

Session Information

Breakout Session

How Shopper Insights Can Pave Your Path to Growth

Session Location TBD

The need to understand the shopper has grown significantly in this age of retail transformation. Organizations must adapt how they measure the shopper in order to meet the shopper expectations on both the product side and the seamless, in-store or online experience. Curiosity, passion and a vision for the industry brought Leslie Warshaw to SIMA, where she is responsible for overseeing all of the organization’s activities, including membership, publications, training and best practices. Previously she led the CPG practice at Rakuten Intelligence (Slice), a source for online shopper data and analytics.

In this session, we will talk about the current state of shopper insights, emerging trends in measurement, and how shopper insights can be the connecting hub between and within organizations. Leslie will also offer recommendations for moving your organization forward with shopper insights.