From 2014-18, McQuesten served as vice president, center store merchandising, responsible for category management, pharmacy merchandising, promotional programs, retail pricing and shelf implementation for both the company’s corporate retail stores and wholesale independent customers.
Prior to joining SpartanNash in 2011 as director of grocery, dairy and frozen merchandising, McQuesten was a division vice president at Kmart, where he managed center store, fresh, marketing and operations for The Super K Division. His nearly 30 years of center store and merchandising experience also includes positions at Albertson’s, where he started as a front end clerk before taking on responsibilities in merchandising, marketing and retail operations.
McQuesten holds a bachelor’s degree in business management from Thomas Edison State University.
According to the U.S. Chamber of Commerce, millennials have more than $200 billion in direct spending power and
upwards of another $400 billion via indirect influence. How retailers leverage private brands’ attributes, to a segment
less motivated by name brands than previous generations, will define the standards and tactics for the future. A panel of
industry experts will discuss the impact of this spending power and influence and explore ways companies are igniting
passion for their brands with these savvy shoppers.
• Value: Millennials seek more value than price alone. Quality, healthier ingredients, and social impact are all key value components for this segment.
• Product Innovation: Convenience solutions, diverse taste profiles, and market trends are important components to today’s private label program.
• Connectivity and transparency: Accessibility for brand and product information and 1:1 feedback to consumer questions via social media and other channels are critical.