joe McQuesten

Joe McQuesten

Senior Vice President, Center Store and Fresh Merchandising
SpartanNash

Joe McQuesten was named SpartanNash’s senior vice president, center store and fresh merchandising, in October 2018, leading the company’s merchandising center of excellence for both center store and fresh, and developing innovative retail programs for independent customers, national accounts and SpartanNash’s more than 155 corporate retail stores.

From 2014-18, McQuesten served as vice president, center store merchandising, responsible for category management, pharmacy merchandising, promotional programs, retail pricing and shelf implementation for both the company’s corporate retail stores and wholesale independent customers.

Prior to joining SpartanNash in 2011 as director of grocery, dairy and frozen merchandising, McQuesten was a division vice president at Kmart, where he managed center store, fresh, marketing and operations for The Super K Division. His nearly 30 years of center store and merchandising experience also includes positions at Albertson’s, where he started as a front end clerk before taking on responsibilities in merchandising, marketing and retail operations.

McQuesten holds a bachelor’s degree in business management from Thomas Edison State University.

Session Information

Panel Discussion

Igniting the Millennial Consumer’s Passion for Private Brands
Session Location TBD

According to the U.S. Chamber of Commerce, millennials have more than $200 billion in direct spending power and upwards of another $400 billion via indirect influence. How retailers leverage private brands’ attributes, to a segment less motivated by name brands than previous generations, will define the standards and tactics for the future. A panel of industry experts will discuss the impact of this spending power and influence and explore ways companies are igniting passion for their brands with these savvy shoppers.
• Value: Millennials seek more value than price alone. Quality, healthier ingredients, and social impact are all key value components for this segment.
• Product Innovation: Convenience solutions, diverse taste profiles, and market trends are important components to today’s private label program.
• Connectivity and transparency: Accessibility for brand and product information and 1:1 feedback to consumer questions via social media and other channels are critical.