Shelly Huisken

Shelly Huisken

Director of Space Planning
Meijer

Session Information

Breakout Session

Next Gen Partnering: Building Customer-Focused Assortments

Session Location TBD

Meijer has been on a multi-year journey to deliver the best in-store experience for its customers. Over the past year that journey has led Meijer to partner with dunnhumby to reinvent how its category management processes and decision criteria are used to develop and execute assortments. During this session, Mike Anderson, dunnhumby, and Shelly Huisiken, Meijer, will share how they’ve partnered to embed customer insights and analytics into the category management process. They will also share how the new process allows both internal and manufacturer partners to work together to develop winning strategies.