Brian Holt

Brian Holt

Vice President, Marketing
SpartanNash

Brian Holt joined SpartanNash in April 2017, and serves as vice president of marketing, overseeing the company’s marketing and consumer communication strategy as well as e-commerce, loyalty marketing, and website and social media presence.

Previously, Holt served as the vice president of marketing, advertising and public relations at Weis Markets from 2012-17.

He also served as the director of marketing for three years. He has held various marketing and product management positions with Black & Decker Hardware and Home Improvement, Masco Corporation, R&B Inc. and Newell Rubbermaid.

Holt holds a master’s degree in marketing from St. Joseph’s University, where he continues to serve as a member of the Academy of Food Marketing Board of Governors. He earned a bachelor’s degree in finance from Drexel University and is a graduate of the Food Executive Program at Cornell University.

In 2014, Holt was named to the Top 40 Under 40 in the Food Industry by the Griffin Report.

Session Information

Panel Discussion

Panel: Igniting the Millennial Consumer’s Passion for Private Brands

Session Location TBD

According to the U.S. Chamber of Commerce, millennials have more than $200 billion in direct spending power and upwards of another $400 billion via indirect influence. How retailers leverage private brands’ attributes, to a segment less motivated by name brands than previous generations, will define the standards and tactics for the future. A panel of industry experts will discuss the impact of this spending power and influence and explore ways companies are igniting passion for their brands with these savvy shoppers.
• Value: Millennials seek more value than price alone. Quality, healthier ingredients, and social impact are all key value components for this segment.
• Product Innovation: Convenience solutions, diverse taste profiles, and market trends are important components to today’s private label program.
• Connectivity and transparency: Accessibility for brand and product information and 1:1 feedback to consumer questions via social media and other channels are critical.