Goldsmith previously served as director, produce and floral for SpartanNash from 2009-2016. He joined SpartanNash after more than 20 years at SAFEWAY, where he served as regional director, corporate produce and developed the company’s Locally Grown marketing program.
According to the U.S. Chamber of Commerce, millennials have more than $200 billion in direct spending power and
upwards of another $400 billion via indirect influence. How retailers leverage private brands’ attributes, to a segment
less motivated by name brands than previous generations, will define the standards and tactics for the future. A panel of
industry experts will discuss the impact of this spending power and influence and explore ways companies are igniting
passion for their brands with these savvy shoppers.
• Value: Millennials seek more value than price alone. Quality, healthier ingredients, and social impact are all key value components for this segment.
• Product Innovation: Convenience solutions, diverse taste profiles, and market trends are important components to today’s private label program.
• Connectivity and transparency: Accessibility for brand and product information and 1:1 feedback to consumer questions via social media and other channels are critical.