Jerry Goldsmith

Jerry Goldsmith

Vice President, Fresh Merchandising
SpartanNash

Jerry Goldsmith has served as SpartanNash’s vice president, fresh merchandising since October 2016, overseeing merchandising, category management and replenishment for the company’s meat and seafood, produce, floral and deli, bakery and coffee shop operations in eight distribution centers. In his role, he led efforts to develop and implement Produce Excellence Training, which is now used throughout the company.

Goldsmith previously served as director, produce and floral for SpartanNash from 2009-2016. He joined SpartanNash after more than 20 years at SAFEWAY, where he served as regional director, corporate produce and developed the company’s Locally Grown marketing program.

Session Information

Panel Discussion

Igniting the Millennial Consumer’s Passion for Private Brands

Session Location TBD

According to the U.S. Chamber of Commerce, millennials have more than $200 billion in direct spending power and upwards of another $400 billion via indirect influence. How retailers leverage private brands’ attributes, to a segment less motivated by name brands than previous generations, will define the standards and tactics for the future. A panel of industry experts will discuss the impact of this spending power and influence and explore ways companies are igniting passion for their brands with these savvy shoppers.
• Value: Millennials seek more value than price alone. Quality, healthier ingredients, and social impact are all key value components for this segment.
• Product Innovation: Convenience solutions, diverse taste profiles, and market trends are important components to today’s private label program.
• Connectivity and transparency: Accessibility for brand and product information and 1:1 feedback to consumer questions via social media and other channels are critical.