Increasingly sophisticated technological tools may make completing life’s tasks more efficient, but they have changed expectations as well. With ongoing access to a wealth of education and inspiration, consumers now seek their own ideal version of … well, everything. From coffee shops to banking, consumers now expect companies to go beyond just “customer-centric” by offering products and services that feed consumer needs.
Building on more than four decades of research into grocery shopper attitudes and behaviors, including last year’s examination of what it means to “eat well” and “shop well,” FMI’s U.S. Grocery Shopper Trends 2019 study takes a deeper look at personalization in the context of grocery retail. During this session, David Fikes will explore how consumers personalize their eating and negotiate needs within their households and examine how grocery retailers can support shoppers as they pursue their ideal, individualized ways of eating.