Carmen Brace

Carmen Brace

Founder and Principal
Aclara Research

Session Information

Early Bird Super Session

How Cannabis Legalization is Changing Shopper Behavior

Session Location TBD

As Illinois and Michigan legalize cannabis for adult use, we are witnessing the development of the dispensary channel—a channel that captures consumers’ share of mind and wallet. Learn how this product category is aligned to consumer perception of health and wellness, and how consumers are navigating the new retail channel. During this session, Carmen Brace will cover three primary areas:

• Disrupting CPG categories. Startups and some mainstream brands are winning with cannabis products in the health and wellness, beauty, and alcoholic beverage categories.
• Stealing trips from mainstream retail channels. As legal cannabis expands, it drives a shift of spending to cannabis retailers and products and away from traditional retailers and categories.
• Changing shoppers’ expectations of retail experiences. Today’s cannabis shopping experience delivers personalization, innovation and customer service at a whole new level that will impact shopper expectations across categories.