Baird began his career in sales and later worked as a business development manager at HJ Heinz Company before joining The Dannon Company, where he was the U.S. director for Walmart sales. In 2009, he joined the Kellogg Company, serving in several category management roles before being named vice president for U.S. category management in 2013 and vice president of global commercial strategy in 2015.
Baird is a member of the Advisory Council for Dairy Management Institute, Western Michigan Food Industry Advisory Board and the Fiduciary Committee for Ahold Delhaize USA. He was named a “Fast Fifteen” by Northwest Arkansas Business Journal in 2009 and a Consumer Goods Technology Magazine “Visionary” in 2006. Baird earned a Bachelor of Arts degree in business from Virginia Wesleyan College and completed a Harvard Business School Executive Education program in 2015.
Market Making: Connecting Customers to Unique Experiences
With our sights set on redefining what customers expect in the areas of convenience, value and personalization to truly unlock the possibilities of food, Peapod has been hard at work over the last three years in four categories of innovation. One of those categories is something that we refer as "market making," which is code for finding ways to establish access for our customers to experience products that, ordinarily, they wouldn't have access to
In this session, we will discuss this general philosophy and explore examples of things happening right now on site (and off) that illustrate some of the high level learning along the way. From exclusive proteins to beer delivered in 24 hours after coming out of a tap, you will not only learn the story, you will hear the story behind the story ...