Frederick Paul II, The 30

Frederick Paul II, B.B.A.’15

Inspiration often strikes when we least expect it. For Frederick Paul II, it happened while he was struggling to make ends meet as a college student at WMU. The longtime sneaker aficionado began selling old pairs of shoes on eBay as a way to collect a few extra dollars. It was this venture that ignited his idea for The Heat Factory, a Detroit-based, resale sneaker shop that serves customers by eliminating the fee-assessing middleman. The purpose-driven business designates a portion of its proceeds to local charities that invest in Detroit.

In addition to running The Heat Factory, Paul serves as North America process and operations specialist for Dassault Systemes 3DEXCITE, a company that creates digital marketing experiences for consumer brands. Paul manages large-scale projects for brands, creating customer experiences that ultimately drive purchasing decisions.

  • Champion for Charity

    Owner and Founder,
    The Heat Factory
  • Favorite WMU professor:

    Dr. Karen Lancendorfer
  • Most helpful WMU course:

    Advertising campaigns. This course helped teach me what it is like working in an agency and the experiences in the class truly set me up for success in my career.

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