Consumer marketing expert next in WMU’s Distinguished Speaker Series
Michael Steele, B.S.’74, founder, president and CEO of Advantage Communications Inc. will be the next speaker in Western Michigan University’s 2014-15 Distinguished Speaker Series.
Steele will speak at 12:30 p.m. Thursday, March 26, in 2000 Schneider Hall. His presentation, “A Unique Perspective on Consumer Responsibility,” will be followed by a question-and-answer period. The event is free and open to the public and is hosted by the Haworth College of Business. Registration is requested and can be completed below or by contacting Cyntia Reeves at firstname.lastname@example.org or (269) 387-5069. Free parking is available in the Fetzer Center lot.
A seasoned veteran of the marketing and communications industry and leader at Advantage Communications Inc., a full-service communications, advertising and public relations agency in Little Rock, Ark., Steele has partnered with clients in various industries to increase product distribution in under-served areas and has pioneered branding strategies to help increase revenues.
After earning a bachelor’s degree in communication from WMU and an MBA from Bowling Green State University, Steele began his career at Stroh Brewery Company, and was faced with the challenge of positioning the brand to be the premier beverage choice among other national brands. Steele established a marketing strategy for growth and success, succeeded in the rebranding effort and won numerous advertising awards for his accomplishments in the field.
Later in his career, Steele held brand management positions with the Coca-Cola Company, including director of Olympic marketing for the 1996 Olympic games. In this role, Steele managed participation from more than 100 countries and achieved a first-ever return on investment for the Coca-Cola Company Olympic sponsors.
Steele’s understanding of consumer goods marketing and brand profitability optimization helped him found Advantage Communications Inc. in 2000. He has successfully grown the company to include a telecommunications sub-division with national-brand clients and has positioned the company as a leader in advocacy for educational challenges in Arkansas and throughout the United States.