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Advertising students win statewide scholarships

July 22, 2009

KALAMAZOO--Two Western Michigan University seniors in the Haworth College of Business Advertising and Promotion Program have won two of only three scholarships awarded statewide by the AdCraft Club of Detroit's AdCraft Foundation.

Eric Leonard, of Dexter, Mich., and John Peters, of Cassopolis, Mich., each received a $2,500 scholarship. They both expect to graduate in the spring of 2010.

Leonard is a transfer student with an associate degree in business management marketing from Washtenaw Community College. He has three years of industry-related experience and was recently appointed to the Ad Club Leadership Executive Board.

Peters is a non-traditional student and full-time father, who is working part time while he finishes his degree. The two students were nominated by Dr. JoAnn Atkin, WMU associate professor of marketing.

"This was a big win for us to win two out of the three scholarships awarded, and it is a testament to the quality of the students we attract to the advertising and promotion program at WMU," Atkin says. "Both students are at the top of our next graduating class. Their hard work, commitment and integrity make them especially deserving of this award, and I look forward to their continued success academically and professionally."

The AdCraft Club of Detroit is the nation's largest advertising club. Its foundation annually awards cash grants to advertising and marketing students attending universities in Michigan.

Faculty members nominate students and submit an application and transcript, along with an essay demonstrating the student's knowledge and understanding of the advertising business. Winners were presented their scholarships and honored at a luncheon reception, along with their faculty advisor.

Media contact: Mark Schwerin, (269) 387-8400, mark.schwerin@wmich.edu

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