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Conference to show the business behind Disney magic

May 29, 2007

KALAMAZOO--Mickey, Donald and Pluto want you to know that it's not all about the magic happening on the screen. Success is also about the business behind it.

An upcoming conference in Grand Rapids will give an insider's look at the business behind the magic of Disney, a part of the operation that deals with managing the landmark company's core strengths rather than animation, soundtracks and voice-overs.

Sponsored by the Western Michigan University Office of Lifelong Learning and Education, "The Disney Keys to Excellence Institute," takes place from 8 a.m. to 4:30 p.m. Tuesday, June 12, at DeVos Place in Grand Rapids, Mich. Facilitators of the world-renowned Disney Institute will share the successful business practices that have made the Disney name synonymous with leadership strategies, service excellence and customer loyalty throughout the world.

The one-day event will challenge attendees to look at their own businesses--whether small, mid-sized or large--in an entirely new light. Showcasing the powerful strategies and business models that are the cornerstones of Disney's long-term success, facilitators will show how to apply Disney's innovative approach and achieve immediate results.

The Disney Institute is a recognized leader in providing experiential training, leadership development, benchmarking and keys to cultural change for business professionals across the globe. Each of the professional facilitators is a true Disney "insider." Not only are they successful trainers, they have worked their way up through the ranks of the Disney organization, having performed a wide variety of roles in nearly every sector of the organization. All have worked with a wide range of clients, from Fortune 500 companies, large health care institutions and national associations to small businesses and start-ups. Together, they have trained tens of thousands of leaders from more than 35 countries in more than 40 industries.

For questions or registration information, contact the Office of Lifelong Learning and Education at (269) 387-4174 or cheryl.lay@wmich.edu. The registration brochure is available online at www.eup.wmich.edu/olle/disney.

Media contact: Mark Schwerin, (269) 387-8400, mark.schwerin@wmich.edu

WMU News
Office of University Relations
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