Sunseeker featured in Detroit auto show mural
Jan. 17, 2007
KALAMAZOO--Western Michigan University's Sunseeker solar car is featured prominently in a giant mural appearing at the North American International Auto Show in Detroit, an event that is expected to attract nearly 800,000 visitors during its nine-day run.
The eight-foot tall, 20-foot wide mural, commissioned by the Michigan Economic Development Corporation, touts Michigan's leadership in alternative fuel and energy and features a large image of Sunseeker 786, WMU's entrant in the last two American Solar Car Challenge competitions. The car, designed, built and driven by students, came in fifth and sixth places in the 2003 and 2005 competitions, respectively.
Titled "Join Michigan's List of Tomorrow's Leading Alternative Fuel and Energy Companies," the mural is located in Michigan Hall at the auto show, which ends Jan. 21. It was created by DP+Company, a Farmington Hills, Mich., advertising, public relations and marketing firm. The agency chose the image of WMU's Sunseeker car after finding it on the American Solar Car Council Web site.
"They felt it was a good representation of alternative fuels at work," says Abe Poot, advisor for the Sunseeker team and lab coordinator in the WMU College of Engineering and Applied Sciences.
According to DP+Company account executive John Hitt, the mural will be used at additional auto shows during the year, including one in Boston in May.
Media contact: Marie Lee, (269) 387-8400, email@example.com