Conner "Bill" Otteson
May 9, 2003
Conner "Bill" Otteson, emeritus in marketing, died May 3. He was 75.
Otteson retired in 1990 after serving on the WMU faculty for 25 years. In 1980, Otteson completed a major survey indicating that WMU's then economic impact on Southwest Michigan exceeded $100 million. He was active with the AAUP and the American Marketing Association.
Prior to his career in academia, Otteson worked in management and the construction and retail sectors. He served in the U.S. Army and was a veteran of the Korean War, earning a Bronze Star for bravery.
Otteson earned his bachelor's and master's degrees from the University of Hawaii in 1960 and 1961, respectively, and completed his doctoral degree at Indiana University in 1965.