
First class of Singapore MBA program graduates
July 24, 2001
KALAMAZOO -- After 15 months of intensive study, students
in Western Michigan University's first overseas MBA program received
their degrees on Sunday, July 22.
Twenty Southeast Asian professionals have been part of the
inaugural class of WMU's Haworth College of Business Singapore
master of business administration program. Employed by international
companies such as Hewlett-Packard, Citibank, Westinghouse Electric
and the Royal Bank of Canada, the students have been attending
intensive 10-day courses with WMU faculty since May 2000. A dozen
business faculty members traveled to Singapore to teach this
first group, with pre-course work and follow-up conducted via
the Internet.
The students received their degrees Sunday at a ceremony in
Singapore. Two of the graduates traveled to Kalamazoo last month
to attend commencement exercises held on the main campus as well.
"We're really delighted with the initial success of this
program," says Dr. James W. Schmotter, dean of the Haworth
College of Business. "The caliber of the students has been
impressive, and the members of this first class will make excellent
alumni. We've learned some things, certainly, but overall we're
quite pleased."
According to Schmotter, faculty development was a driving
factor behind the decision to open a Singapore MBA program last
year. He wanted more WMU faculty members to experience life in
Southeast Asia, interacting daily with students and business
people and then bringing that knowledge back to their Kalamazoo
classrooms. That aspect of the program, he says, has also proven
a rousing success.
Dr. Jack M. Ruhl, chairperson of WMU's Department of Accountancy,
taught an MBA course in Singapore last fall. He made a number
of professional contacts while overseas, and he is already planning
a joint research project with one of his Singapore MBA students
to investigate healthcare insurance reimbursements in the region.
"The students were extremely bright, and they all have
significant work experience," says Ruhl, who is planning
a sightseeing trip with several former students when he returns
to the country in November. "At this level, there was no
language barrier--except on my part. After experiencing the difficulty
of communicating day-to-day in another culture, even just to
order a meal, I have a much deeper understanding of the difficulties
our international students face in Kalamazoo. It was an eye-opening
experience."
In the Singapore MBA market, WMU faces tough competition from
U.S. competitors such as the University of Pennsylvania's Wharton
School of Business and the University of Chicago, as well as
Australian and British universities. The Haworth College of Business
program is set apart by competitive pricing, top-notch faculty
members on site and a long-term commitment to Singapore, according
to Schmotter.
"A lot of these programs come and go very quickly,"
he notes. "We have made it clear that we intend to stay
in Singapore for the long haul. It is, after all, the business
hub of Southeast Asia, and there are a multitude of benefits
for this University and for the Singapore students we serve.
We could scarcely resist the match."
The Singapore MBA program focuses on international management
with a strong emphasis on Asia-Pacific business issues. The Haworth
College of Business is partnering with the Center for American
Education in Singapore to deliver the program, which meets all
standards of AACSB International: The Association to Advance
Collegiate Schools of Business.
Media contact: Jessica English, 616 387-8400, jessica.english@wmich.edu
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