
Keystone Community Bank sponsors business series
Sept. 3, 2000
KALAMAZOO -- Western Michigan University and Keystone Community
Bank have forged a new partnership to continue a business speakers
series in 2000-01.
The Keystone Community Bank Breakfast Series at the Haworth
College of Business will feature WMU faculty and alumni speaking
about their research and teaching on a variety of timely business
issues. All presentations are free and open to the public.
The partnership grew out of the University's ongoing business
outreach efforts, according to Dr. James W. Schmotter, dean of
the college.
"We're delighted that Keystone Community Bank is helping
us share our faculty's expertise with the area's business leaders,"
Schmotter says. "Both of our organizations are committed
to the region's economic and business development, and this series
is an effective--and enjoyable--way to add some new ideas to
the mix."
W. Ford Kieft III, Keystone's chairman, president and CEO,
agrees that the partnership is a natural match. "Our bank
is locally owned, so we have a vested interest in the health
of the Southwest Michigan community; and we cater to small and
medium-sized businesses and professionals -- precisely the audience
most interested in learning about these important topics.
"Plus, we have a number of Western graduates on our staff
and our board of directors. As an institution, we wanted to contribute
something back to the University."
Presentations take place from 7:30 to 8:45 a.m. on the WMU
campus in the Dean's Conference Room in Schneider Hall. Topics
and speakers already scheduled include:
Friday, Sept. 29: "Microsoft and Antitrust Law
in the 21st Century," Norman Hawker, associate professor
of finance and commercial law.
Friday, Oct. 20: "E-Commerce Issues for West Michigan,"
Roberta Schultz, assistant professor of marketing.
Friday, Nov. 17: "Shopping for Food on the Internet,"
Frank Gambino, associate professor of marketing.
Friday, Dec. 15: "The Internet's Next Generation
Protocol," Mike Tarn, assistant professor of business information
systems.
To reserve a seat, contact the dean's office at (616) 387-5050.
Media contact: Jessica English, 616 387-8400, jessica.english@wmich.edu
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