May 5, 2000
KALAMAZOO -- Public radio station WMUK-FM has closed the books on another successful spring fundraiser, wrapping up on-air pledging one day before the campaign was scheduled to end.
On-air pledging was brought to a close about 6 p.m. Thursday, April 6, when the $115,000 goal was reached after four days. On-air donations would have continued a fifth day if the goal had not been met.
In all, 1,498 donors contributed $115,104, a record for the station's spring drive. A record amount also was contributed before on-air pledging began: $66,919 this year as compared to $63,463 last year.
"Although this year's goal was 15 percent higher than last year's, we managed to get it done in four days," says Floyd Pientka, station general manager. "We're very happy. We had an outstanding mail-in campaign, the most we've ever had for spring."
Media contact: Cheryl Roland, 616 387-8400, firstname.lastname@example.org
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