March 23, 2000
KALAMAZOO -- Radio station WMUK again will mark the change of seasons with its annual Spring Fund-raiser, April 3-7.
The fund drive's goal this year is $115,000, a 15 percent rise above last year's $100,000. The additional money is needed to cover the rising costs of programming from National Public Radio and Public Radio International and new equipment.
"It's the same situation as last fall," says Floyd Pientka, the station's general manager. "But rather than ask for all the money we need to cover rising costs, we split it between the two campaigns so we weren't trying to get it all in one fell swoop."
In October, the University's public radio station met its fall campaign goal of $220,000 on the final day of on-air pledging by posting its biggest one-day pledge total in station history.
On-air pledging for the Spring Fund-raiser is set for April 3-7 and will be cut short if the campaign goal is reached before the final day.
"I'm hopeful we'll be able to end this one a bit early," Pientka says.
Listeners already have begun to send pledges. As of Friday, March 17, the station had received 33 percent of the goal.
"So we're a third of the way there," Pientka says. "We encourage people to send their pledges in early and already people have started to do that."
Last spring, the station began on-air pledging with about 60 percent of the goal already reached.
"Another 25 percent will be needed to get us to where we were last spring when on-air pledging started," Pientka says. "It's good, at this point, to be 33 percent of the way there."
People can mail checks to WMUK, Western Michigan University, Kalamazoo MI 49008, or visit the station's Web site at <www.wmuk.org>. For more information, call Vickie Langkam at 616 387-5719.
Media contact: Cheryl Roland, 616 387-8400, firstname.lastname@example.org
Office of University Relations
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5433 USA