WMU News

Snow, cold crucial to state tourism

November 19, 1998

KALAMAZOO -- Michigan tourism usually gets a big boost after the holidays, provided there's lots of snow and cold temperatures. With children getting skates and skis for Christmas, people are eager to take to the ice and slopes, while snowmobilers and ice fishermen also are primed for winter fun. Starting with fall color tours and ending with spring's arrival, the cooler months account for one-fourth to one-third of the state's tourist industry, says Dr. Eldor C. Quandt, chair of the WMU Department of Geography and an expert on the tourism. "Michigan depends more and more on those so-called 'off' months," Quandt says. "So snow and cold are quite important." Another factor that contributes to the bonanza in winter tourist dollars is the recent advent of winter festivals, which are springing up across the state and becoming Midwest attractions. Media representatives may contact Quandt at (616) 387-3410.

Media contact: Marie Lee, 616 387-8400, marie.lee@wmich.edu

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