Page Title Standards

Best practice is for every page in a website—which means every web page at WMU—to have a unique title.

Why are page titles important?

  1. Google and other search engines place a lot of weight on title tags when ranking search results.
  2. A search engine results page, also known as SERP, uses the page title as the link to the page.
  3. By default, the title tag is what appears in the user's bookmarks or favorites when they bookmark a page. If your title tag is "Programs," the bookmark will be "Programs."

WMU standards for page titles

The following standards are based on best practices.

    1. Capitalize all key words in the title. Do not use abbreviations or acronyms (except WMU) in page titles. Do not use ampersands. Do not use all caps.
    2. Omit Center for, Department of, Division of, Office of, Office of the Vice President for, etc., from title tags. The only exceptions are College of, School of, and units named for people, and in those cases, use only the person's last name.

Use: College of Arts and Sciences
Not: Arts and Sciences

Use: Frostic School of Art
Not: Gwen Frostic School of Art

Use: English
Not: Department of English
Not: English Department

Use: Research
Not: Office of the Vice President for Research
Not: Research Office

Revised February 2018