Web Content

The standard WMU web page consists of five content areas—header, three columns and footer. There are specific standards for each content area and general standards for all content on WMU web pages.

A two-column option is also available, but it should only be used when necessitated by the page content and with permission following a discussion with the director of electronic communication in university relations.

General standards

All text and heads should conform to WMU writing style, including but not limited to, dates, times, places, abbreviations, capitalization, and formatting for email addresses, postal addresses and phone numbers.

Do not use ampersands, all caps, italic or underlined text.

Do not use initials and abbreviations for WMU units, unless the initials are widely used by the general public. As examples, on second reference, you may use IT to refer to information technology, HR to refer to human resources, and rec center to refer to the recreation center. Do not use CEAS to refer to the College of Engineering and Applied Sciences or CAS to refer to the College of Arts and Sciences. Instead, use the college, engineering college, engineering and applied sciences, or arts and sciences.

Standards for images are included in the standards for page content, spotlights and directory pages, which are the only places images are permitted.