Color Palette

The University’s official colors are brown (Pantone 4625) and gold (Pantone 131).

The following guidelines apply when working with the color palette:

  • Primary colors must be used on all materials to ensure that the promotional mark is produced the proper color combinations.
  • Supporting colors may be used in addition to these primary colors on all materials.
  • Accent colors may be used in small amounts (20% or less) in addition to the primary color palette and other supporting colors.

WMU primary color palette

SwatchPrintWeb
  Spot colors for coated paper Spot colors for uncoated paper Process color  
color block pantone 4625 pantone 4625 coated (c0 m60 y100 k79)
uncoated (c40 m50 y70 k30)
#331900
color block pantone 131 pantone 131 coated (c0 m28 y100 k6)
uncoated (c0 m28 y100 k6)
#eeb111

WMU supporting color palette

Suitable for background color or accent color.

SwatchPrintWeb
  Spot colors for coated paper Spot colors for uncoated paper Process color  
color block pantone 724 pantone 718 coated (c20 m75 y100 k30)
uncoated (c0 m65 y100 k30)
#663300
color block pantone 465 pantone 466 coated (c10 m25 y40 k20)
uncoated (c20 m20 y40 k0)
#996633
color block pantone 7403 pantone 7403 coated (c0 m15 y50 k0)
uncoated (c0 m5 y30 k5)
#ffcc66
color block pantone 7499 pantone 7499 coated (c0 m3 y15 k0)
uncoated (c0 m0 y10 k0)
#ebd29b
color block pantone 406 pantone warm gray 2 25% black #dad0ca
color block pantone 7531 pantone 7531 coated (c16 m28 y36 k49)
uncoated (c50 m30 y40 k30)
#948671
color block pantone 7529 pantone 7529 coated (c7 m14 y20 k21)
uncoated (c20 m10 y20 k10)
#d8cfc0
color block pantone 7502 pantone 7502 coated (c0 m8 y33 k10)
uncoated (10c 10m 30y 10k)
#e8d3a2
color block black black  packed black (c20 m20 y10 k100) #000000

Metallic inks

 SwatchPrintWeb
  Spot colors for coated paper Spot colors for uncoated paper Process color  
color block pantone 874 metallic pantone 874 metallic coated (c30 m35 y60 k0)
uncoated (c30 m30 y60 k0)
#bc9b6a
color block pantone 8622 metallic pantone 8622 metallic coated (c70 m80 y100 k15)
uncoated (c40 m40 y70 k30)
#5b4838
color block  pantone 877 metallic pantone 877 metallic  40% black #a7a9ac

Accent colors below may not be used to cover more than 20% of a page

 SwatchPrintWeb
  Spot colors for coated paper Spot colors for uncoated paper Process color  
color block pantone 200 pantone 200 coated (c10 m100 y100 k20)
uncoated (c0 m100 y90 k5)
#d81e05
color block pantone 562 pantone 562 coated (c83 m10 y41 k37)
uncoated (c90 m10 y40 k10)
#007573
color block pantone 7491 pantone 7491 coated (c43 m10 y83 k39)
uncoated (c40 m5 y80 k0)
#475226
color block pantone 5135 pantone 5135 coated (c37 m61 y9 k26)
uncoated (c40 m80 y5 k10)
#4a3640
color block pantone 5405 pantone 5405 coated (c71 m30 y13 k41)
uncoated (c70 m20 y10 k10)
#125d9b
color block pantone 7413 pantone 7413 coated (c15 m70 y100 k0)
uncoated (c0 m40 y90 k5)
#ef8843

IMPORTANT: Do not rely on the output produced by a desktop color printer for matching the color attained when a project is printed on a printing press. The color calibration of desktop printers typically does not match the Pantone Matching System colors used by offset printers.