Color Palette

The University’s official colors are brown (Pantone 4625 Brown) and gold (Pantone 131 Gold).

The following guidelines apply when working with the color palette:

  • Primary colors must be used on all materials to ensure that the promotional mark is produced the proper color combinations.
  • Supporting colors may be used in addition to these primary colors on all materials.
  • Accent colors may be used in small amounts (20 percent or less) in addition to the primary color palette and other supporting colors.

WMU color palette

Primary colors

Always used at 100 percent and as a strong part of the color scheme.

SwatchPrint (for coated and uncoated paper)Web
  Spot color Process color  Hex/RGB
Pantone 4625 Brown (c0 m60 y100 k79) #331900
(68, 36, 22)
color block Pantone 131 Gold (c0 m28 y100 k6) #eeb111
(255,174,0)

Secondary colors

Suitable for background color or accent color.

SwatchPrint (for coated and uncoated paper)Web
  Spot color Process color Hex/RGB
color block Pantone 464 Chocolate (c13 m51 y87 k48) #7c5826
(124, 88, 38)
Pantone 466 Khaki (c5 m17 y42 k14) #c0aa71
(192, 170, 113)
  Pantone 1675 Sienna (c5 m82 y100 k30) #a9431e
(169, 67, 30)
Pantone 7413 Orange (c15 m70 y100 k0) #d87c21
(216, 124, 33)
color block Pantone 123 Banana (c0 m21 y88 k0) #fcc92f
(252, 201, 47)
color block Pantone 7502 Light Tan (c0 m6 y38 k0) #ede1aa
(237, 225, 170)

Accent colors

These must not dominate primary colors.

 SwatchPrint (for coated and uncoated paper)Web
  Spot color Process color  Hex/RGB
Pantone 562 Teal (c83 m10 y41 k37) #0b645d
(11, 100, 93)
Pantone 200 Red (c10 m100 y100 k20)

#b91233
(185, 18, 51)
Pantone 5135 Plum (c37 m61 y9 k26) #865f7f
(134, 95, 127)
Pantone 639 Sky Blue (c100 m1 y5 k5) #0091c1
(0, 145, 193)
Pantone 376 Apple (c53 m40 y96 k0) #7ab700
(122, 183, 0)

Do not rely on the output produced by a desktop color printer for matching the color attained when a project is printed on a printing press. The color calibration of desktop printers typically does not match the Pantone Matching System colors used by offset printers.

Neutral colors

These must not dominate primary colors.

 SwatchPrint (for coated and uncoated paper)Web
  Spot color Process color  Hex/RGB
Black (c20 m20 y10 k100) #000000
(0, 0, 0)
Pantone 7531 Dark Gray (c16 m28 y36 k49)

#816f5f
(129, 111, 95)
Pantone 7529 Warm Gray (c7 m14 y20 k21) #bdb1a7
(189, 177, 167)

Metallic colors

Always use at 100 percent. These are spot ink only for print.

 SwatchPrint (for coated and uncoated paper)Web
  Spot color  Hex/RGB
color block Pantone 874 Metallic Gold #8b6f4e
(139, 111, 78)
color block Pantone 8622 Metallic Brown #5b4838
(89, 72, 57)
color block  Pantone 877 Metallic Silver #8a8d8f
(138, 141, 143)