Creative and Marketing Services

Creative services

Image of a set of stairs outside with a yellow infographic imbedded in the image describing the project request process. 1. Project request. 2. Meet, review project, needs and goals. 3. Outline recommendations, timelines and costs. 4. Content, provide or we create. 5. Design translate content and goals. 6. Proof, produce and deliver project.

Our Creative Services team offers a cost-effective way for units across campus to produce quality materials that communicate, support and build WMU’s brand. Creative Services serves as an in-house agency providing a wide range of services; art direction, design development for print and the web, writing, editing, multimedia presentations, photography and project management. As part of our service, we will provide competitive project bidding.

To request a project from University Relations Creative Services, please complete the form.

Project Request

Marketing services

Marketing services is responsible for building the power of the Western Michigan University brand and managing its message of being learner centered, discovery driven and globally engaged. It supports the University's goals by crafting and advancing WMU’s market position, increasing the University's visibility among key audiences and coordinating marketing efforts on and off campus.

Look to our staff to create marketing plans, direction for video production, outside media planning and buying and evaluating media opportunities such as print advertising and sponsorships.