The 30-second television spot can be seen statewide on various cable networks and broadcast affiliates.

People come here because they're looking for something.


For them it's not about packing up the car and going to a different town. For them it's about discovery. What they find is a challenge—something unexpected—that opens up new frontiers. Go West. Discover. Explore.

This is one of America's great universities.

A lot of people who have become successful—skilled, happy, wealthy and influential—started by heading West. Western Michigan University. This is your story; go choose what happens next.