In 2009, Western Michigan University created a novel, and as far as we know unprecedented, waste reduction initiative. During the first few weeks of school, each incoming WMU student is given a free, high-quality, ISO-certified, 17 oz. stainless steel water bottle.

This program—which has a variety of incentives associated with it—is designed to do much more than counteract disposable cup use on campus. It’s an innovative model for introducing students to our campus’ sustainability commitments and for stimulating long-term, meaningful behavior change.

The Wesustain EcoMug is the only accepted reusable drink container in WMU Dining Services in support of the Office for Sustainability and student sustainability initiatives at WMU.