Skip To Nav

Site-specific menu

Business Administration (BBA)

Bachelor of Business Administration (BBA)

Program Details

Credits Required: 122
Location(s) Offered

Program Type(s)

Industry Highlights

  • In 2012, 83% of employers plan to hire business grads.

National Association of Colleges and Employers

At WMU, we have a mind for business

These days, it seems like you can get a business degree just about anywhere. The Haworth College of Business at WMU has a reputation unmatched in southwest Michigan. Why get a degree from just anywhere when you can get one from an institution that business leaders know and trust?

The Bachelor of Business Administration program at Western Michigan University is incredibly well-rounded, blending theory and practice. The degree-completion program at WMU-Southwest offers a Management major. In today's competitive job market, the BBA from WMU can truly set you apart from the competition.

Why Business Administration (BBA) at Western Michigan University

The well-earned reputation of the Haworth College of Business is derived from the professional success its graduates, many of whom are respected business leaders in west Michigan. The curriculum of the program is focused on five key areas essential for success in business today.

  • Problem solving and decision making
  • Leading people, teams and groups
  • Communications
  • Quality management and process improvement
  • Entrepreneurial thinking

AACSB Accredited

The Haworth College of Business has been accredited by the Association to Advance Collegiate Schools of Business (AACSB) for more than 25 years. Less than 5% of the world's 13,000 business programs have earned AACSB Accreditation. AACSB-accredited schools produce graduates that are highly skilled and more desirable to employers than other non-accredited schools.

Who should apply

The BBA at WMU-Southwest is a degree completion program. Students are encouraged to complete their Associate of Business Administration degree before applying to the program.

Career opportunities

With a Bachelor of Business Administration degree from WMU, you can expect to begin or advance in a variety of business sectors, working toward leadership positions along the way. Graduates often apply for professional positions like management trainee, sales representative, branch manager or store manager among others.

"Best bang for the buck"

Washington Monthly placed WMU on a list of national universities that offer "the best bang for the buck." WMU came in at No. 46 based on the economic value students receive per dollar.