Summary of College Recruitment Plans

Arts and Sciences

  • The College endeavors to make student success, recruitment, and retention a significant part of their culture. 
  • The soon to be named College-based R&R Facilitator will work directly with departments, programs, the Enrollment Management offices to enhance recruitment and retention.
  • The College will identify graduate and undergraduate programs that can accommodate additional enrollment. Departments will be asked to ensure that all prospective students are receiving the necessary information that require on how to apply and enroll in A&S courses.
  • The College will work to improve existing recruitment materials and develop new pieces as needed. The college, department and program websites will be updated and improved where needed.
  • The College will expand their offerings of open houses and provide as many opportunities as possible for prospective students to meet with majors and faculty. Faculty will be asked to participate in recurring events and work directly with the Dean’s office in recruitment activities.
  • Prospective graduate students will be invited to campus when and where possible to enhance their personal interaction with department personnel.
  • Through the Compact Planning process, departments and programs will be asked to develop detailed recruiting plans.   Each department will be asked to name a recruiting coordinator.

College of Aviation

  • The College has established a goal of a 15% increase in the number of incoming freshmen through 2009. A goal of increasing minority enrollment by 50% buy 2008 has been established.
  • The College will target its recruitment efforts in the Great Lakes region and employ a recruitment cycle designed to reach students during their junior year of high school. Lead generation will be followed by a letter or phone campaign.
  • Mailing to high school counselors, high school visits, attendance at college fairs camps, conferences, and open houses are among the Colleges’ specific recruitment activities.
  • College initiatives to increase enrollment include the updating of brochures, promotional videos, and greater visibility at aviation events across the region.
  • The College website is currently under construction.
  • The College will partner will Cirrus Design to increase national and international exposure.
  • Symposiums will be hosted with regional carriers designed to eventually lead to bridge agreements with them.
  • The College will host regional alumni events.
  • The College will seek to secure in-state tuition rates for students in neighboring states.

Haworth College of Business

  • The College acknowledges the importance of recruiting students through its strategic and tactical initiatives while at the same time recognizing the delicate balance between capacity levels, access to courses, and student satisfaction.
  • The fundamental underpinnings of the College’s R&R strategy are customer focus and a developing a sense of student belonging in the College and WMU.
  • The development of Career Service Center in HCOB and enhanced use of college student organizations are two important recruiting and retention initiatives.
  • The College will place great emphasis on recruiting students from historically underrepresented groups in collaboration with Admissions and Financial Aid offices.
  • The College is exploring the use of its cohort concept in recruiting prospective transfer students at community colleges.
  • The College leadership and students have and will continue to participate in sponsored open houses.
  • The HCOB website has been upgraded and improved.
  • New promotional materials have been developed with a modular design to provide relevant information to a wide variety of audiences.
  • Current outreach activities to high schools and community colleges are being complimented by specific activities by a number of HCOB programs.

College of Education and Human Development

  • The goal of the College is to have all COE programs at full capacity within four years. Several programs are, however, over-enrolled and there will be instances where limits on enrollment may be prudent and necessary. Efforts to decrease time-to-completion should ease some of these over-enrolled programs.
  • The College will identify programs with capacity for enhanced student enrollment and target them for specific recruitment efforts. Some of these programs will be able to accept an increased number of students without adding faculty. Data on capacity has been provided to chairs and planning for increased enrollments are underway, with implementation scheduled for Spring 2007.
  • However, several undergraduate education programs cannot currently meet the student demand for courses with existing full-time faculty. Increasing enrollment in theses programs will require additional FT and PT faculty members.

College of Engineering and Applied Sciences

  • The College’s approach to recruiting will be based on three points: visibility, career opportunities, and the college’s four cornerstones.
  • Increasing visibility includes distributing print media to potential students and their parents; distributing a DVD highlighting the college’s programs; sponsoring activities in the community that increase the awareness of engineering, technology, and applied sciences as potential; building a web presence with an audience of high school and transfer students; and actively participating in university-wide recruiting activities.
  • The college defines four cornerstones by which we will strengthen its reputation and academic offerings. The four cornerstones are: Engagement, Leadership, Innovation, and Globalization.
  • CEAS is focused on students having successful careers and will use its corporate partners to assist us in recruiting by participating in career planning events.
  • The College plans to reinstate its community open houses starting in the fall of 2006.
  • In collaboration with the Office of Admissions, the College will begin offering student led tours of our Parkview Campus on Mondays, Fridays and Saturdays.
  • The College of Engineering and Applied Sciences will take the approach that all faculty and staff will be involved in high school and community college recruiting. As the university identifies students who have a potential interest in the College of Engineering and Applied Sciences, the College will develop and send to them print materials describing to them the exciting careers available upon graduation from our outstanding programs. These students will be contacted individually, starting with letters and e-mails and telephone calls from our faculty, staff, and students to encourage them to come to campus, tour our facility, meet our faculty, staff and students, and become better informed about the opportunities available.

Extended university Programs

  • EUP has established a goal; of increasing the number of students enrolled in graduate and undergraduate courses by 2-5%. Additionally EUP intends to increase the number of transfer students from community colleges and reactivate students who have entered inactive status.
  • Extended University Programs has specific and detailed campus-by-campus plans for recruitment of students. Each plan takes into account the specific market needs, local economic conditions, target populations, and competitive forces.
  • EUP collaborates with academic departments to identify new programs and courses that can be added to the educational portfolio.
  • A strong focus on customer service has and will be a strategic imperative.

College of Fine Arts

  • More than 8000 alumni were contacted via the dean’s newsletter asking them to refer new students to the College of Fine Arts.
  • The SOA sends information on WMU to awardees of the Michigan Youth Arts festival. If they are qualified for admission to WMU, they will receive an automatic positive portfolio review.
  • Michigan students recognized by the Scholastic Art and Writing Awards in NYC will be sent WMU information from the Admissions Office. They will also receive a positive portfolio review if they qualify for admission to WMU.
  • The Department of Dance will send WMU dance brochures to studios whose students have been most successful in dance at WMU.  WMU faculty members propose to guest-teach at two of these schools.
  • The Department of Dance has established an early audition date in order to provide students an opportunity for early acceptance into the program and earlier notification of dance scholarship awards.
  • The Western Dance Project, the Department of Dance’s touring ensemble, will perform at high schools, community colleges and dance festivals across the state.  
  • The School of Music will present a series of festivals and a summer camp that will bring faculty members and potential music majors together. Invitations to the summer camp will be sent to prospective students who have written to WMU for information, participated in all-state ensembles, and similar events. The SOM will solicit participants from high music directors and alumni.
  • The SOM will build WMU awareness and relationships with students through faculty and student ensembles, chamber groups, and high school tours. 
  • Faculty from the Theatre Department will conduct training workshops for English, speech, and theatre teachers around the state with the intent to increase the pool of prospective applicants to the department.
  • The Theatre Department is engaged in a two-tier program to improve the recruiting of minority students. University events and workshops for multicultural students will be conducted in Detroit and Grand Rapids.
  • High school drama and English teachers will be asked to provide the Theatre Department with the names of highly qualified high students interested in theatre. These students are invited to campus for a cay of workshops with faculty and staff.
  • Theatre faculty members attend a variety of high school theatre events in Michigan, Nebraska and Chicago to identify high-potential students. In addition faculty lead workshops at several schools throughout Michigan.
  • The Department of Theatre have reformatted their website and created new recruiting materials.

The Graduate College

  • The webpage of the College has been revised extensively. Soon the Handbooks associated with the webpage will also be revised and formatted. The College has inaugurated a searchable calendar that seeks to provide a comprehensive listing of scholarly events.
  • Mr. Tony Dennis, Associate Director of Recruitment and Retention, has an extensive schedule of off-campus recruitment visits including visits to many Michigan cities and large cities across the country; the recruiting is directed toward both majority and minority students.
  • The dean is accompanying WMU faculty on a series of return visits to Michigan liberal-arts colleges.
  • A paper-poster campaign has begun, and the Graduate College colloquium began on October 25. 
  • A full-time receptionist now fields calls to the college and addresses walk-in inquiries.
  • The college is emphasizing the importance of scholarly writing and publications by faculty members as a way to attract prospective graduates to WMU.
  • Results of recruitment initiatives will be measured and evaluated.

Haenicke Institute

  • The Haenicke Institute proposes to increase undergraduate enrollment beyond its current level of 2.5% of WMU total undergraduate enrollment.
  • The Institute has begun discussions with five academic colleges to identify specific enrollment targets for various undergraduate and graduate programs.
  • The Institute will expand its efforts and opportunities in those countries of where we now recruit effectively. In addition, The Institute has established contractual agreements to improve recruiting in newly targeted markets.
  • The Institute seeks to address decline in TNEP transfer rates, in part, through use of merit-based scholarships.
  • The Institute wishes to pursue a study-abroad product that encourages international students to come to WMU. Our current non-resident tuition rate does not make WMU a competitive force in this market.
  • The Institute wishes to develop and implement an onsite admission pilot program.
  •  The Institute is finalizing an analysis of institution of origin for all international graduate students by college and program. This will be used to formalize agreements with feeder schools.
  • China, Korea, Malaysia, India and Saudi Arabia are specific countries of interest for recruiting efforts.
  • All admitted students will be contacted in their home countries to provide answers to any questions they might have about WMU or life in Kalamazoo.

College of Heath and Human Services

  • The College has established the following recruitment goals to increase by 50 the number of new CHHS students by fall 2007.
  • Increase student quality: The college plans to increase its number of students eligible for academic scholarships (e.g. Medallion, Presidential, and Dean’s) by 10% by fall 2008.
  • Increase student diversity: The college plans to increase minority student representation by 4% for fall 2007.
  • Increase employment opportunities for graduates: In the next year, the college plans to establish formal ties with the WMU career planning and placement office as well as with the organizers of the WMU career fair in order to increase employment opportunities for graduating CHHS students by 2008.
  • To reach this goal, the college will target three areas for increases: Blindness and Low Vision Studies (Increase enrollment by 15 students for fall 2007); Social Work (Increase enrollment by 15 students for fall 2007); Bachelor of Science in Interdisciplinary Health Services (Increase enrollment by 20 students for fall 2007).

Lee Honors College

  • The College is engaged in several initiatives to enhance enrollment. These include mailings of recruiting materials and postcard reminders to incoming students.
  • The College is working across campus with Enrollment Management, Financial Aid, Study Abroad and Residence Life on the development of an Honors college admissions package.
  • The College is in the process of updating most of its printed communication materials as well as its website.
  • The College revised its June Orientation program in order to best serve its student; feedback was highly favorable.
  • The College continues to work with the Medallion scholarship program to recruit highly qualified students. The increase in the size of the competition will be very helpful in increasing the size of the 2007 class.
  • High school counselors are hosted to a College breakfast and are provided WMU information and application materials.
  • An open house is sponsored in the fall for interested and prospective Honors College students.
  • The College continues to develop articulation agreements with area community colleges to attract transfer students.
  • The Cognos database is used as a source of information on prospective students who have shown an interest in WMU.
  • The College administers the ATYP and dual enrollment program and hosts a  number of dual enrollment open house with the hope that these students will select WMU
  • The College is working with International Programs to reach out to help recruit international students to WMU and the honors college.
  • The College is actively participating in recruitment events with the Office of Admissions, including open houses and special events in Grand Rapids.



Interim Campaign for Student Success
Western Michigan University
Kalamazoo MI 49008-5204 USA
(269) 387-2380