Steve Newell

Photo of Steve Newell
Stephen Newell (Steve)
Interim Associate Dean and Professor of Marketing and Advisor of the International Business Minor
Office: 
(269) 387-5067
Fax: 
(269) 387-5710
Location: 
3184 Schneider Hall, Mail Stop 5430
Mailing address: 
Department of Marketing
Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
Education: 
  • Ph.D., Florida State University
  • MBA, Indiana University
  • B.A., Michigan State University
Teaching interests: 
  • Advertising and promotion
  • Professional selling
  • Sales management
  • Marketing management and principles
Research interests: 
  • Superbowl advertising
  • Corporate credibility
  • Environmental marketing
Bio: 

Dr. Steve Newell is a professor of marketing at Western Michigan University's Haworth College of Business. 

His articles have appeared in numerous journals including in:

  • Industrial Marketing Management
  • Journal of Advertising
  • Journal of Business Research
  • Journal of Consumer Affairs
  • Journal of Marketing Communications
  • Journal of Marketing Education
  • Journal of Marketing Theory and Practice
  • Psychology and Marketing
  • Numerous conference proceedings

Prior to joining the faculty at WMU, he taught at Bowling Green State University as an assistant and associate professor for nine years.

Before pursuing his studies, Newell worked as a sales representative for a consumer goods company and as a sales manager for an environmental consulting firm.