KALAMAZOO—Western Michigan University is partnering with Giving Tuesday, a nationwide campaign to engage Americans in giving on Tuesday, Dec. 3.
Begun in 2012, the campaign adds a day of giving to the calendar the Tuesday following Thanksgiving, Black Friday and Cyber Monday. This year, the Office of Development and Alumni Relations is participating through a related giving initiative called #Broncos4Broncos.
That initiative, which utilizes the University's nickname, encourages WMU employees, students and friends of the University as well as their families to donate to student scholarships at WMU.
WMU President John M. Dunn will be matching donations to #Broncos4Broncos, up to $10,000, as a personal gift in support of the scholarships.
All those making donations should do so online at mywmu.com/GivingTuesday. However, that website's donation link will only be live from 12:01 a.m. to 11:59 p.m. Tuesday, Dec. 3, says Puanani S. Hammer, coordinator of #Broncos4Broncos and a student assistant in the development and alumni office.
Hammer adds that students who want to learn more about WMU's giving day initiative can stop by a tent that will be set up on campus from 11 a.m. to 3 p.m. Dec. 3 by the flagpoles near Sangren Hall. Disc jockey ILLMixx will be on hand, and snacks will be provided.
"WMU students volunteer their time to countless local causes," she says. "But they can also make a difference in the lives of fellow Broncos by donating in any amount to help fund scholarships."
For more information, visit mywmu.com/givingtuesday. Follow the University's giving day initiative on Twitter via the #Broncos4Broncos and #GivingTuesday hashtags.
About Giving Tuesday
Instead of a time to give thanks or get a good deal on consumer goods, Giving Tuesday is a time for giving back. The day brings together global charities, families, businesses, community centers, students and other groups.
New York's 92nd Street Y, the catalyst for the project, gives it a home as well as provides community-management expertise. The United Nations Foundation is a partner in the effort.
Questions about the Giving Tuesday event at WMU should be directed to Puanani Hammer at email@example.com or (269) 387-8838.