Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
- Ph.D., Norwegian School of Economics and Business Administration
- M.I.B., Norwegian School of Economics and Business Administration
- B.B.A., University of Ghana
Dr. Alhassan Gariba Mumuni is an assistant professor of marketing at Western Michigan University. His primary teaching interests are in marketing research and strategic marketing. He has more than 18 years of experience teaching these and other marketing courses, including marketing principles, consumer behavior, advertising and sales promotion, services marketing and retail management at both graduate and undergraduate levels. He previously taught at the Norwegian School of Economics and Business Administration in Bergen, Norway, and at King Fahd University of Petroleum and Minerals, Saudi Arabia, where he regularly taught strategic marketing in the executive MBA program. His teaching experience also includes teaching in short courses and training programs in strategic marketing, brand management and sales management to participants from industry. He regularly taught the Managing Customer and Supplier Relationships module of APICS Certified Supply Chain Professionals certification examinations to candidates from the supply management organization of Aramco. He has consulted for companies in industries such as dairy, large diameter pipes for oil and gas transportation, construction and building materials retailing, among others.
Mumuni’s research interests are in consumer decision making, customer satisfaction, relationship marketing and customer relationship management. His research has been published in the Journal of Business Research, Journal of Consumer Psychology, Journal of Business and Industrial Marketing, Journal of Global Marketing, Research in Consumer Behavior, Journal of Education for Business, Business and Professional Ethics Journal, International Journal of Retail and Distribution Management, Journal of International Consumer Marketing and International Journal of Consumer Studies. He has also presented papers in international conferences, including the annual educators’ conference of the American Marketing Association.