Marcel Zondag, Assistant Professor of Marketing
PhD: University of Tennessee
MBA: University of Tennessee
JD: Erasmus University Roderdam
Office: 3272 Schneider Hall
Phone: (269) 387-5998
Email Marcel Zondag
Specifically, Dr. Zondag research focuses on the marketing and supply chain aspects of Shopper Marketing, globalization of the consumer goods industry, and in-store execution issues; also described as the "last 50 yards" of the supply chain. The central theme of Dr. Zondag's work is demand-supply integration, a cooperative approach to marketing, supply chain management, and category management.
Dr. Zondag entered academia after a twenty-year career in the aerospace & defense industry, working (and living) in Europe, Asia, and the United States. Born in the Netherlands, Dr. Zondag obtained a law degree (JD) from Erasmus University Rotterdam, the Netherlands, and MBA and PhD degrees from the University of Tennessee, Knoxville.